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Getting the Message Out
13 August 2018 @ 1:00 pm – 5:00 pm$40
The course will teach the essential skills and strategies needed to convey the fruits of scientific research to the media, government, research-funding bodies and the public.
Among other things, the comprehensive course will cover fundamental principles and “rules of the science-writing game”, thus equipping researchers and managers with the confidence and media savvy required to project messages clearly and simply.
Hands-on training will be provided in preparing articles, features and illustrative material for many outlets, including in-house, local and international publications and the digital media.
Participants completing the course will acquire valuable skills, including those needed to liaise with journalists and prepare successful pitches.
Worked examples, reference materials, background notes and a certificate will be provided.